How it works
What goes in, and what comes back, at each step, using the same anonymised UK sample.
-
First, the questions.
We take the questions your customers ask from search data.
best live casino sites uk- best live casino sites ukLive casino
- best online slots sites ukSlots
- which online casino pays out fastest ukPayments
- best casino sites with no wageringOffers
- 6 more questions
-
Then, the answers.
We ask each one in ChatGPT, Gemini, AI Mode and Perplexity and record who is named and which pages are cited.
best live casino sites ukWell-reviewed live casino sites for UK players include Operator A, Operator B, Operator C, Operator D and Operator E (abridged).
National newspaper, live casino guideComparison siteNamed: 5Your brand: not named1 Operator A Listed 2 Operator B Listed 3 Operator C Listed 4 Operator D Listed 5 Operator E Listed 6 Your brand Not on this page -
Then, the pages.
We read every cited page, score it with a published weighted method and drop the ones that don’t fit.
Opportunity = 0.40 influence + 0.20 gap + 0.15 inverse page authority + 0.15 access + 0.10 freshness# Page Score Cited in Brands Your brand Authority Decision 1 National newspaper, live casino guideAI Mode, ChatGPT 0.820 4 answers 5 Missing 52 / 93 Pursue 2 Newspaper, best online casinosNot cited in these 40 answers 0.704 — many Already listed 64 / 93 Hold 3 No-wagering casino blogClaims a UK licence; its cards show offshore licences 0.658 — — Missing 24 / 23 Reject 4 Bingo comparison site, slots pageAI Mode, ChatGPT 0.647 2 answers 30 Missing 52 / 45 Pursue 5 National newspaper, slots comparisonChatGPT 0.643 2 answers 10 Missing 55 / 93 Pursue 6 Newspaper, how to choose a casinoAdvice page, not a list 0.625 — 1 example — 46 / 93 Hold -
Finally, the request.
For each page worth pursuing: a dossier against that publisher’s own criteria and a short request you approve and send.
To[Editor, live casino guide]SubjectLive casino guide: one operator to assessHello,
Your live casino guide compares five operators against seven criteria: UK licence, live game range, table limits, mobile app, payment speed, welcome offer terms and support hours.
We would like to ask you to assess one more operator, [Your brand], against the same seven. The attached one-page dossier checks each criterion and links a public source for every point.
If it does not meet your bar, we would value knowing which criterion it misses.
Kind regards,
[Name], affiliate team, [Your brand]EditApprove and sendDossier: the guide’s 7 criteria- UK licenceSource attached
- Live game rangeSource attached
- Table limitsSource attached
- Mobile appSource attached
- Payment speedSource attached
- Welcome offer termsSource attached
- Support hoursSource attached
Then, 3–4 weeks after a page changes, we ask the same questions again and show what moved.
The empty row
The top-ranked page in our test, a national newspaper’s live casino guide, lists five operators and was cited in four AI answers. The brand we tested is not on it, so that page gives the answers nothing to name it from. A report calls that low visibility. We call it a missing row, and prepare the request to fill it.
Listed
Missing
What we check
ChatGPT
Every customer question, asked with the same wording and settings. We record which casinos are named and which pages the answer cites.
Gemini
The same questions in Google’s assistant, with the same country setting, so the answers compare like for like.
Google AI Mode
The AI answer inside Google Search and the source links it shows beside each claim.
Perplexity
Answers that list their sources. We log every cited page and how often it comes back across the questions.
Publisher toplists
The comparison tables those answers cite: who is listed, in what order, against which criteria, and whether you are in it.
Review pages
Single-operator reviews the answers cite: what they say about you, and when they were last updated.
The pilot |
4 weeks, one marketFee agreed before we start. Nothing is sent without your sign-off. |
|---|---|
| Length | 4 weeks |
| Market | One market, chosen with you |
| Questions | 10 customer questions × 4 AI engines |
| Pages | Every cited page read and ranked |
| Publisher work | Up to 3 dossiers with drafted requests |
| Re-measure | Same questions and settings, 3–4 weeks after a page changes (this can fall after the 4 weeks) |
| Fee | Agreed before we start |
| Sending | Nothing is sent without your sign-off |
| Start with one sample page from your market. | Request a sample review |
Who runs it
Artis. I built Kiteby because affiliate teams get “AI visibility” reports and no work they can act on. A report says you are missing; it rarely says from which page, or what to send to whom. So the work starts with evidence: the questions your customers ask, the answers four AI engines give, and the comparison pages those answers cite. It ends with the work itself: a dossier against that publisher’s own criteria and a short request you approve and send. What we never do: send anything without you, buy links, promise rankings or AI uplift, or name you to a publisher without approval. Evidence first, then the work. Request a sample review.
Request a sample review
Email us from your work address. We reply within two working days with one question and one page from your market.
- [email protected]
- Markets
- UK first
- Question
- best live casino sites uk
- Engines
- ChatGPT, Gemini, Google AI Mode, Perplexity
- Page
- National newspaper, live casino guide
- Cited in
- 4 of 40 answers in our test
- Listed
- Operators A–E
- Your brand
- Your brand: not on this page
- Next
- A request to the editor, drafted for your sign-off